We’re thrilled to announce a major milestone in the Snugz journey: within our very first year of business, Snugz has gone international. Our nappies have officially landed in New Caledonia and are already available on supermarket shelves.
For us, this achievement is more than just a business expansion — it’s the realisation of a vision that began with a simple belief: that every baby deserves the comfort of affordable luxury in every nappy. When we launched Snugz in Australia, our goal was clear. Parents shouldn’t have to choose between quality and affordability. We set out to create a product that offered the softness, protection, and performance parents want, while keeping it accessible to every family.
The response exceeded our expectations. In just a few short months, Snugz grew from a new name in nappies to a trusted choice for parents, childcare partners, and communities. And now, that trust has carried us across borders and into new markets.
Why This Matters
Our expansion into New Caledonia is significant for several reasons. Firstly, it highlights that the Snugz difference resonates beyond Australia. Families everywhere are looking for products that combine quality with value, and Snugz is proud to meet that need. Secondly, it proves that with the right mission, strong partnerships, and a supportive community, even a young brand can achieve global reach.
A Team Effort
This milestone wouldn’t have been possible without the hard work of our incredible team, who pour their energy and passion into every step of the journey. From design and development to logistics and customer care, every person has played a vital role.
We’re equally grateful to our childcare partners who trusted us from the beginning, giving Snugz a place in their centres and their confidence in our brand. And of course, none of this would be possible without our community of parent, the families who welcomed Snugz into their homes and spread the word.
What’s Next for Snugz?
While New Caledonia is our first international destination, it’s far from the last. Our walking nappy has just taken its first steps beyond Australia, and we’re already looking ahead to new opportunities to bring Snugz to families around the globe.
Our vision is bold but simple: to redefine what parents can expect from nappies. We want to make premium quality the standard, not the exception. And we want to do it in a way that’s inclusive, accessible, and sustainable for families everywhere.
This is just the beginning of our international journey, but it’s one that fills us with pride and excitement. From the first box of Snugz sold in Australia to seeing our nappies on shelves overseas, it’s a journey fuelled by passion, partnership, and purpose.
Thank You
To every parent, partner, and supporter who has been part of this story so far: thank you. You’ve helped us reach this incredible milestone, and you continue to inspire us every day.
Here’s to more little ones around the world experiencing the comfort, care, and confidence of Snugz. 💛
